Iconography
Helping customers navigate the platform with visual design elements
The client
Ollie is a dog food company that emphasizes the importance of human-grade ingredients. They are on a mission to provide dogs the best nutrition in their diet and educate owners on the effects of fresh food on their pup.
The project
I was tasked to create a set of icons and illustrations that would be used on their website and other channels while staying on the brand’s visual guidelines. Over the course of my time working there, I had created a library of assets that served multiple purposes among different departments.
The result
Here is the customer-facing account page I had helped in fleshing out. The icon illustrations were used as a visual guide to help customers understand what each section represented. This added an element of fun and friendliness to the customer’s account while staying on the brand’s design guidelines.
The asset library
As the company improves its digital platform, a library of assets was created in order to be used across different channels.
